Volkswagen wins golden lion for its Chinese branded entertainment campaign
Volkswagen, the German auto manufacturer, reeled in a total of 20 awards during the International Festival of Creativity in Cannes. The festival’s 300 jury members recognized Volkswagen as the best in...
View ArticleUK channel organizes product placement sting operation
A number of stars from Coronation Street—the popular British television soap—were caught in a product placement sting after they tweeted about fake products, which were given to them as celebrity...
View ArticleBE Festival expands its award segments
Be Festival, an event organized by Mumbrella and Encore to recognize outstanding branded entertainment productions, is expanding its showcase to include brand-funded content as well as native...
View ArticleANA discusses the rise of branded entertainment
Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And...
View ArticleCountryfile presenters under fire due to overt product placement
Presenters of the popular BBC1 show “Countryfile” are being criticized for an overt product placement. Viewers have complained about a product placement of an outdoor clothing brand. Presenters of the...
View ArticleJustin Timberlake’s latest video: more dancing, less product placement
Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.” In the video, the 32-year-old brings back dance offs....
View ArticleIs online branded entertainment too ‘branded’?
Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products...
View ArticleRentrak acquires iTVX
Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the...
View ArticleAvril Lavigne shares the screen with the Sony Xperia in her latest music video
Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the...
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Does Chipotle Deserve A 2nd Chance?
The combination of smart use of data plus compelling use of content leads our editorial team to give Chipotle another chance. Example Content found on the revised Chipotle.com website 1) Smart Use of...
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